An article published in the Bismarck Tribune today announces the birth of a THIRD white buffalo in the National Buffalo Museum herd at Jamestown, North Dakota. 

The first, a female albino named White Cloud, was born in 1996 in Michigan and moved to the herd in Jamestown.  In 2007, White Cloud gave birth to another white buffalo, a male named Dakota Miracle.

The new white calf was born Saturday to a brown bison in the same herd.  I strongly recommend reading the entire article.  It’s fascinating.

A fun history of white buffalo and their importance can be found here.    White Cloud is included in the article, but Dakota Miracle and the new calf aren’t.

North Dakota’s tourism division has a page devoted to Dakota Miracle and White Cloud.  I assume they’ll have one shortly for the new calf, as well.  In this case, the North Dakota Tourism Division’s branding strategy, LEGENDARY, seems tailor-made.